Centre of Excellence is a global leader in online education, empowering over 2 million students worldwide to pursue their passions, develop new skills, and transform their lives. With a library of over 1,000 courses and over 7,000, 5-star reviews on Trustpilot, we are dedicated to providing high-quality, accessible learning experiences that inspire personal and professional growth. As we celebrate our 14th year, we are poised for a new phase of accelerated growth and diversification, and we are seeking a visionary Commercial Director to help us lead the charge.

The Role

We are looking for a strategic and results-driven Commercial Director to take full ownership of our commercial strategy and execution. Reporting directly to the Founder/CEO, you will be responsible for scaling the company, diversifying our revenue streams beyond online courses, and driving significant growth in revenue and profitability. This is a unique opportunity to shape the future of a globally recognized EdTech brand and make a lasting impact on millions of learners.

Key Responsibilities

•Strategic Leadership: Develop and execute a comprehensive commercial strategy that aligns with our company vision and drives long-term, sustainable growth.

•Revenue Growth: Take full responsibility for the company’s P&L, setting and achieving ambitious revenue targets and maximizing profitability.

•Business Diversification: Identify, evaluate, and launch new revenue streams, products, and business models to diversify our portfolio beyond online courses.

•Build a new revenue stream of resellers and licensee partnerships worldwide.

•Marketing & Brand Scaling: Oversee all marketing channels (paid social, SEO, email, affiliates, etc.), driving customer acquisition, retention, and brand awareness on a global scale.

•Commercial Operations: Lead and optimize all commercial functions, including sales, marketing & business development.

•Team Leadership: Build, mentor, and lead a high-performing commercial team, fostering a culture of innovation, collaboration, and accountability.

•Market Analysis: Continuously monitor market trends, competitive landscape, and customer behaviour to identify new opportunities and inform strategic decisions.

•Partnerships: Develop and nurture strategic partnerships that expand our reach, enhance our brand, and create new revenue opportunities.

What We’re Looking For:

•Proven Experience: 7+ years of senior commercial leadership experience, preferably within the EdTech, e-learning, or health & wellbeing space.

•Track Record of Scale: Demonstrable success in scaling a business, driving significant revenue growth, and managing a P&L.

•Diversification Expert: Experience in identifying and launching new business models, products, or revenue streams.

•Marketing & Growth Acumen: Deep expertise in digital marketing, customer acquisition, and brand building.

•Strategic & Analytical: Ability to think strategically, make data-driven decisions, and translate high-level vision into actionable plans.

•Strong Ai Skills: Ability to use and implement Ai across all business channels.

•Entrepreneurial Spirit: A proactive, hands-on leader who is comfortable in a fast-paced, dynamic environment and is not afraid to take calculated risks.

•Inspirational Leader: A natural leader who can inspire and motivate a team to achieve ambitious goals.

What We Offer:

•Competitive Salary: £90,000 - £120,000 base salary, depending on experience.

•Performance Bonus: Generous performance-based bonus.

•Total Package: On-target earnings (OTE) of £100,000 - £150,000.

•Remote/Work from home.

•Impactful Role: A unique opportunity to shape the future of a global EdTech leader and empower millions of learners worldwide.

•Supportive Culture: A collaborative, innovative, and supportive work environment where you can make a real difference.

How to Apply

If you are a visionary commercial leader with a passion for education and a proven track record of scaling businesses, we would love to hear from you. Please submit your CV and a cover letter outlining why you are the perfect fit for this role to [email protected]

Centre of Excellence is a UK-based e-learning company with over 14 years of trading history, 1,000+ online courses, and more than 2 million students across 150 countries. We specialise in holistic health, wellbeing, personal development, and spiritual growth — and we hold a 5-star Trustpilot rating built on genuine student transformation.

We are at an exciting inflection point. We have launched a new subscription model and are building a full community-led, transformation-first brand. Email is at the heart of this mission — we have a database of 2million customers who deserve to hear from us in a way that feels human, warm, and genuinely useful.

This is not a role for someone who wants to send batch-and-blast promotions. This is a role for someone who believes that the right email, sent to the right person, at the right moment, can change a life.

You will own the full email marketing function at Centre of Excellence — from strategy and content creation through to building, segmenting, sending, and reporting. You will work closely with our AI tools (primarily Claude) to produce heartfelt, high-quality email content at scale, and you will be the human voice that makes sure everything we send feels authentically CoE.

This role is unique: rather than spending your days writing from a blank page, you will be directing AI to produce first drafts, then refining them, adding real student testimonials, sourcing images from our library, and building the finished emails inside Omnisend. You will be the quality filter between AI output and our 2million customers.

Strategy & Planning

• Own and maintain a 12-month email content calendar across all courses, online workshops, and subscription products
• Plan monthly and weekly send schedules mapped to product launches, seasonal moments, and student journey milestones
• Recommend and implement A/B testing strategies for subject lines, CTAs, and content formats
• Ensure all email activity aligns with CoE's brand voice: warm, transformational, community-led, and spiritually aware

Content Creation

• Brief and direct Claude (AI) to produce first-draft email copy for all campaigns
• Edit, refine, and personalise all AI-generated content to ensure it sounds authentically human and on-brand
• Source and weave in real student testimonials from our student study group into relevant campaigns
• Collate images from our asset library to match each email's content and tone
• Write subject lines and preview text with a focus on open rates and emotional resonance
• Produce heartfelt community-led emails that celebrate student milestones, share transformation stories, and nurture long-term loyalty

Email Build & Delivery (Omnisend)

• Build all emails inside Omnisend using branded templates
• Create and maintain audience segments based on purchase history, subscription tier, engagement level, learning interest, and lifecycle stage
• Set up automated flows: welcome sequences, post-purchase journeys, re-engagement campaigns, and subscription upgrade prompts
• Prepare weekly approval packs for sign-off before any email is sent
• Manage send schedules and ensure nothing goes live without approval

Reporting & Optimisation

• Review open rates, click rates, conversion data, and unsubscribe rates after every campaign
• Produce clear monthly performance reports with insight and recommendations — not just numbers
• Feed performance data back into Claude to analyse patterns and suggest improvements
• Track contribution of email to subscription upgrades, course sales, and event bookings
• Maintain a clean, healthy list — managing suppressions, bounces, and re-engagement flows

Essential

• 2–3 years experience in email marketing, CRM, or digital marketing
• Confident writer with a warm, engaging tone — you understand the difference between selling and connecting
• Experience building emails inside an ESP (Omnisend, Mailchimp, Klaviyo, or similar)
• Comfortable working with AI tools to draft content — curious about how to get the best from them
• Highly organised with strong attention to detail — nothing goes out with a typo on your watch
• Data-literate — able to read a campaign report and extract meaningful insight
• Self-starter who can manage a content calendar with minimal day-to-day direction

Desirable

• Experience with Omnisend specifically
• Background in wellness, personal development, spirituality, or adjacent sectors
• Experience with audience segmentation and lifecycle email flows
• Familiarity with A/B testing and email deliverability best practices
• Interest in NLP, hypnotherapy, holistic health, or coaching — you'll be writing to people who care deeply about these topics

This role is NOT about writing everything from scratch, managing social media, running paid ads, or doing graphic design. Your focus is email — and within that, it's about directing AI intelligently, adding the human touch, and making sure every send reflects CoE's mission to transform lives. Including our community images and testimonials throughout.

• Salary: £26,000 – £34,000 depending on experience
• Fully remote role
• Your birthday off every year
• Access to all 1,000+ CoE courses — free, forever
• The chance to be part of a brand with a genuine mission: helping people transform their lives
• A role where AI makes you more powerful, not less — you'll be working smarter, not harder
• The satisfaction of knowing your emails are genuinely helping 2million people on their learning journey

To apply, please send the following to [email protected]:

• Your CV
• A covering letter (no more than one page) telling us why this role is right for you and what you believe great email marketing looks like
• One example of an email you've written that you're proud of — real or written specifically for this application

Applications without a covering letter or email example will not be considered. We're a company that cares about words — show us yours.

Centre of Excellence is at a genuinely exciting inflection point. We have 14 years of trading history, 1,000+ online courses, over two million students across 150 countries, over 7,000 5-star reviews on Trustpilot built on real transformation. We have just launched a global licensee programme, are expanding into new markets, and have more strategic initiatives in motion than our current team can execute alone.

This is not a strategy role. The strategy is defined. Sara knows where CoE is going. What we need now is someone who makes it happen, who picks up each initiative, drives it to completion, and comes back asking what's next.

If you are the kind of person who finds a to-do list energising rather than overwhelming, who follows up without being chased, who owns a project from first conversation to final result, and who genuinely cares about the mission behind the work — this role was written for you.

The Commercial Growth Manager is Sara's right hand for growth and execution. You will own a portfolio of the company's most important growth initiatives — the global licensee programme, corporate and B2B partnerships and workshops and events.

1. Global Licensee Programme

CoE has just launched a three-tier international licensee programme — one of the most exciting growth opportunities in the company's history. You will own its execution end to end.

• Manage the licensee enquiry pipeline — from application through to signed agreement
• Conduct welcome calls with prospective licensees, qualify them, and guide them to the right licence tier
• Send proposals, follow up, negotiate, and close agreements
• Onboard new licensees — coordinate setup, ensure the technical integration is delivered on time, run the onboarding session
• Manage the relationship with franchise brokers and business opportunity networks
• Maintain the territory map — track which countries are live, in pipeline, or available
• Report monthly to Sara on pipeline status, signed licensees, and revenue from the programme
• Coordinate with developers on the Dutch site build and subsequent territory deployments

2. Corporate & B2B Wellness Partnerships

CoE has significant untapped potential in the corporate wellness market. You will build this channel from the ground up.

• Identify and approach HR directors, L&D managers, and corporate wellness buyers at target companies
• Develop and pitch the CoE corporate wellness proposition — tailored packages from our existing course library
• Negotiate and close B2B contracts — ranging from small team licences to company-wide wellness programmes
• Build relationships with corporate wellness platforms and employee benefit providers for distribution partnerships
• Track pipeline, conversion rates, and B2B revenue monthly

3. Workshops, Events & Live Experiences

CoE runs live online workshops, masterclasses, and events — and this programme is growing. You will own its commercial operation.

• Own the workshops and events calendar — plan, schedule, and coordinate with Sara and facilitators
• Manage ticket sales, registration, and pre-event communications across all platforms
• Coordinate technical setup for live events — platform, recording, replay distribution
• Ensure licensees are briefed on and selling upcoming events within their own markets
• Track attendance, revenue, and satisfaction for every event — report back to Sara with insight and recommendations
• Identify opportunities to grow the events programme — new formats, new topics, retreat partnerships

In your first 30 days: you know the business inside out — the licensee model, the courses, the strategy, the team, the tools. You have taken ownership of the licensee pipeline, made contact with every warm prospect, and have at least three active conversations in progress.

In your first 90 days: at least five licensees signed across the Starter and Growth tiers. The workshops calendar planned for the next six months.

In your first year: the licensee programme is generating meaningful recurring revenue. A corporate wellness pipeline exists. The events programme is growing. CoE's has grown measurably. 

Essential

• 7+ years of experience in a commercial, business development, or operations role — ideally in e-learning, SaaS, media, or a consumer brand
• A genuine executor — you have a track record of taking projects from idea to completion without constant direction
• Strong commercial instinct — you understand revenue models, can read a pipeline, and know how to close a deal
• Excellent communicator — written and verbal. You can write a compelling proposal, run a persuasive call with a prospective licensee, and brief a developer clearly in the same morning
• Highly organised — you run on systems. Nothing falls through the cracks because you built the system that catches it
• Self-starter — fully remote means fully autonomous. You don't wait to be told what to do next
• Comfortable with ambiguity — CoE is a fast-moving founder-led business. Priorities shift. The right person finds that energising, not unsettling
• Aligned with the mission — you genuinely believe in the power of education to change lives. This is not a job you're doing for the salary

Desirable

• Experience in franchise, licensing, or partner channel programmes
• Background in wellness, personal development, holistic health, or adjacent sectors
• Familiarity with AI tools — Claude, Canva, Opus Clip, or similar
• Experience with e-commerce, Shopify, or digital product platforms
• International business experience — working across multiple countries or time zones